If you have your own website, it’s likely that you should be at least familiar with the concept of having it properly optimized. This will not only improve your visitor’s browsing experience, but it will also allow your pages to rank more efficiently on search engines.
To harness the full power of organic traffic from these search engines, your site’s pages need to be perfectly optimized for specific keywords that are related to your business or industry. Failure to do so will hinder your traffic opportunities, which will result in lower website conversions.
What is keyword research?
Keyword research is essentially exactly what it sounds. It is the process of choosing phrases or individual words that your potential customers or target audience are likely to search for, that directly relate to your products, services, or general business.
As an example, if you were a lawyer from New York, it would make sense and be beneficial if your website showed up on Google search when someone typed in “New York lawyers”. Although to achieve these results, it is not quite as easy as just placing your desired keywords onto your website. The whole page needs to be properly optimized around this specific phrase, to give it more weight in the eyes of Google’s algorithms.